Good Sam RV Travel Guide & Campground Directory

RV Park Marketing Services Eagle River AK

This page provides relevant content and local businesses that can help with your search for information on RV Park Marketing Services. You will find informative articles about RV Park Marketing Services, including "You Asked…a Marketing Conundrum", "Reviewing and Revising Your Marketing Plan", and "Marketing Strategies". Below you will also find local businesses that may provide the products or services you are looking for. Please scroll down to find the local resources in Eagle River, AK that can help answer your questions about RV Park Marketing Services.

CBI MEDIA
(907) 269-3874
2709 Boniface pky
anchorage , AK
 
Bradley Advertising Inc
(907) 258-0635
1840 Bragaw St
Anchorage, AK
 
EBM Electronic Based Marketing, Inc
(907) 575-8005
P.O. Box 101697
Anchorage, AK
 
Gonzalez Marketing
(907) 562-8640
4450 Cordova St
Anchorage, AK
 
Marketing Solutions
(907) 569-7070
3501 Denali St
Anchorage, AK
 
Army Kirschbaum Ad Art
(907) 338-1554
1927 Beaver Pl
Anchorage, AK
 
Anchorage Municipality Tax
(907) 279-0618
1600 Gambell St
Anchorage, AK
 
Solstice Advertising
(907) 258-5411
2525 Blueberry Rd
Anchorage, AK
 
Cutting Edge Marketing
(907) 277-7927
3904 Hayes St
Anchorage, AK
 
Alaska Adventure Media
(907) 677-2900
6921 Brayton Dr
Anchorage, AK
 

Marketing Strategies

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Begin your marketing efforts in your print ads, say your Woodall's Campground Directory advertisement. Because you've done the upfront work of identifying your customer's needs and desires you know what to publicize. Add the "wi–fi" icon to your ad, mention super–sized sites, promote a full–time activities staff, play up your surroundings.

Develop printed collateral – a brochure, postcard, newsletter or even a business card with a line for folks to record their license plate number for their wallet – touting your park's finer points and good time offerings. Distribute these to visitor centers, RV dealers and service centers – anywhere you feel you can reach your audience.

The internet casts a huge net and can literally bring business home via an online reservation page. Take advantage of the unlimited space your website has by providing an amenities tab bringing lookers to a page promoting your property. Post a pdf version of your newsletter and activities schedule. Add a RSS feed to notify surfers when new information is available. And whatever you do, don't forget to add photos!

Speaking of the visual and your website, consider the advice offered in the May 2008 Woodall's Marketing e–Toolbox feature story on Web 2.0. Post videos of your most popular activities, get testimonials from satisfied campers and post alongside a photo of them having a ball at your park, create a blog (you can add links, photos, videos, and more there), consider having a staff member (or a v...

Copyright 2010 Affinity Group Inc.

Click here to read the rest of this article from Woodall's

Reviewing and Revising Your Marketing Plan

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A marketing plan (and a business plan) is a living document detailing your budget, advertising venues, PR, branding, as well as every aspect of your guests' experience – from the first point of contact to the final "come again". As such, it's subject to frequent adjustments. This is a perfect opportunity, while the season is still fresh in your mind, to review your marketing plan and refine it based on results, new goals, and next year's budget.

Sit down with your partner(s) or management team and begin by asking questions:



  • Was business up or down for 2008? Why?



    • There may be several contributing factors from better advertising reach or new amenities on the plus side to road construction or more competition on the down side.






  • How effective were your advertising venues/dollars? What's your budget for next year?



    • Determine what worked and what did not. Set a baseline goal of what's acceptable for your ad spend. Review your budget for the upcoming year and begin considering ad allocation.






  • Where did a majority of new business come from? Referral? Internet? Directories? Park review sites?



    • Are there any areas you need to concentrate on more heavily? Referral bonuses? Link exchanges? Directory ratings?






  • Did you have a mechanism to survey guests? In what areas did you improve and do you need improvement?



    • How satisfied were your guests, what brings them back and what encourages them to send their friends?




  • ...

Copyright 2010 Affinity Group Inc.

Click here to read the rest of this article from Woodall's

You Asked…a Marketing Conundrum

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To begin with you need a plan. Willy–nilly marketing moves produce uneven and unsatisfactory results. Start by identifying your target market – who exactly are they, what do they read, are they internet savvy, do they live close by or travel a fair distance to get to your park, etc.?

Armed with this important information and based on your budget you'll next create an official marketing plan – one on paper. It doesn't have to be fancy but it does need to contain a timeline, budget, and clear goals.

Now to specifics…in this techno–age the first thing I did was log on to the park's website. There are several photos, camping rates are listed and are on par with the market, information on amenities and more is available. It looks like a great place to stay but not being familiar with the area I have no idea where the town is located and can't seem to find it in my atlas. Bonus points for the Google map but a good description "between XX and XX" (two towns) or "25 miles from XX" (attractions, destinations, etc.) would be helpful and perhaps enticing. Are you in the "middle of nowhere"? Play up the peaceful, relaxing, get away from it all atmosphere.

Service should be exceptional at your park, offered amenities should be up and running in good working order. Work to build a buzz and a brand. Always thank guests for staying with you, ask them back and ask them to send their friends.

On the practical side, here are some low–cost marketing ideas to incorporate into your plan.

Consider:



  • offering a referral program to those great ‘secret keepers' – perhaps refer a guest and get a certain percentage off your next night's stay, a set dollar amount fuel gift card or some other small financial enticement.


  • updating and staying on top of your Go Camping America profile – the internet listing is free with your TACO membership and the website receives many visitors. Make sure the information listed there – and on any website you are listed on – is as complete and compelling as possible.


  • contacting RV clubs offering your beautiful lodge facility for their next rally. Create something along the lines of a press kit – including park photos, testimonials, amenities, local info and attractions, and a price sheet – to send them.


  • producing printed collateral – complete with address, email and telephone number – to hand out to guests and place in local visitor centers and complementary businesses such as RV dealerships, repair shops, etc.


  • partnering with a few local dealerships to offer buyers a ‘shakedown cruise' at your park. The way this works is the park and the dealer work out a deal that allows new buyers to stay at your park for a few days while testing and enjoying the RV's systems.


  • developing an event such as a fishing tournament (since this park is on a lake) and ask local businesses to donate prizes such as dining certificates, clothing, rentals, etc. Ask your food vendor (Sysco, etc.) to donate or slash the cost on food items...

Copyright 2010 Affinity Group Inc.

Click here to read the rest of this article from Woodall's

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